About Newsgain

A team of news media specialists

Jason Lambert

Partner – Digital Media

Since 2008, Jason has enhanced the online performance of news media in more than 20 countries – including Azerbaijan, Belarus, China, Ethiopia, Eritrea, Georgia, Ghana, Haiti, Iran, Iraq, Myanmar, Pakistan, Rwanda, Somalia, Sudan, Sri Lanka, Vietnam, Yemen, Zambia and Zimbabwe. He is a specialist in advertising, audience analytics and news website optimisation. Jason also runs Diversity Ad, a media representation business handling ad sales for news media.
He launched his media career as commercial manager of the UK and Ireland’s national news agency, The Press Association, where he successfully led sales and account management of its Digital division, bringing in new revenues contributing more than 50% of the agency’s annual profits. Jason holds a degree in Economics, speaks Danish and is based in Copenhagen, Denmark.

“News entertains, informs and is a foundation of inclusive governance. But so often great journalism is wasted when news publishers lack the capacity to reach and engage large audiences or run a financially sustainable business. This is where we step in.”

Michelle Foster

Partner – Media Development

Since 2004, Michelle has helped media in countries around the world strengthen their organisations through improved management, marketing, and strategic initiatives. She has actively engaged with projects in a wide range of countries and regions including Belarus, Cambodia, China, East Timor, Georgia, Kenya, Lao, Myanmar, Serbia, Somalia, Vietnam and the United States. Michelle contributes to the field of media development by conducting M&E analyses and assessing market conditions in emerging markets. She is a frequent author for the Center for International Media Assistance (CIMA), a board member on the Independent Journalism Foundation and a former Knight International Journalism Fellow.
As senior market development executive for US-based Gannett’s multi-billion dollar newspaper division from 1991-2003, Michelle’s responsibility included 97 daily newspapers, 100+ news websites, national brands and niche product lines. In her work globally, Michelle has developed and implemented programs that increase market share, create new and diversified revenue sources, leverage synergies among products and improve customer loyalty. She is one of the founding members of International Media Development Advisers (IMDA). Michelle holds a BA in Asian Studies, a Master’s degree in business, speaks Chinese, and has lived in Taiwan, China, and Cambodia. She now resides outside Washington D.C.

“At the core of our work is a passion for news that creates a meaningful and positive impact.”

Elshad Gojayev, Newsgain

Elshad Gojayev

As our resident technologist, Elshad knows WordPress, PHP, MySQL and server administration inside-out and leads our work optimising news websites, ad deployments and hosting environments. Elshad has been an independent web developer for prominent news media in Azerbaijan. He speaks Azerbaijani, Turkish, Russian and English and holds a degree in Computer Engineering from QAFQAZ University in Baku, Azerbaijan.

“Digital news publishing is changing so quickly. Working with Newsgain, publishers can take advantage of the latest developments and remain at the forefront of their markets.”

Our history

Based in Copenhagen, Denmark, Newsgain is a distributed organisation working from where the news takes us. Our company was founded in 2006 as Brand X ApS, a full service digital agency, and was relaunched as Newsgain ApS in February 2017 to reflect our sole focus on enhancing the business performance of news media.

Media development

Newsgain works with media development organisations globally on a consultancy basis. We’re always keen to explore innovative ways to assist news media in restricted environments.

Contact us if you are interested in Newsgain joining your organisation in media development programmes for the activities below.

  • Media business management
  • Business diversification
  • Mentoring and training
  • Website optimisation
  • Social media strategies
  • Advertising revenue development
  • User engagement and audience growth
  • Better use of audience analytics
  • Mobile news app development

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