Revenue Growth for News Publishers

Start improving your numbers today

We improve the business performance of news media

Managing a broadcasting, newspaper or digital news business? Reach more people online, increase ad revenues and more with Newsgain:



Let us evaluate the current performance of your news website.


Learn how your performance compares to others, and where to improve.


We’ll improve or rebuild your website’s layouts, speed and ad placements.


Reach new audiences with an improved website and fine-tuned content.

Increase Ad Revenues

We’ll increase revenues from unsold ad inventory and help you make more sales.


Discover how to use your existing news platforms to launch new business.

Driven by seeing you succeed

Newsgain works on a revenue-share basis with most of its partners, meaning no up-front costs. Our revenue share is based on the amount of assistance you need.

We’ll grow your total revenues together by making gains in these areas, and more:



We Build Great News Websites

Newsgain can build a completely new website in WordPress for you, at no up-front cost, if:


You have a sizable audience



Your website is broken or hard to optimise



A new website will unlock your potential


We also offer ongoing maintenance and optimisation of WordPress news websites.

Read our case study about how Newsgain built a new website for a prominent Somali radio group.

As a Network Partner Manager of DoubleClick Ad Exchange (‘AdX’) from Google, qualifying Newsgain partners can access this premium ad platform.

Compared to Google AdSense, AdX offers greater options for optimising revenue yield, reaching premium advertisers and blocking unsuitable ads.

We use AdX as a primary source of ads for our partners because it delivers the best revenues in most markets.

Newsgain Header Bidding


If your news website serves 10+ million ads per month, Newsgain can give you an extra revenue boost with Header Bidding.

Our solution is built on the Prebid.js framework.

Header Bidding creates a level playing field for presenting the most relevant and best paying ads to your visitors almost instantly.

Take advantage of our advanced ad technology and industry relationships, and we’ll implement and manage it.

With Newsgain Header Bidding, a number of ad platforms compete for each and every ad impression on your website.

This increased bid density pushes up your revenues. Nice!

Google Ad Manager

We can work with almost any ad server but we mostly use Google’s free offering, Ad Manager.

We will suggest the best ad placements for your news website, then provide all the code and configuration required.

Used with AdX and Newsgain Header Bidding, this is a powerful combination for making more ad revenue!

Media Development


We’re also brought in to strengthen media businesses in situations where a revenue-share approach would not work due to audience levels, social mission, market conditions or political environment.

Since 2004, members of our team have consulted for media development organisations globally, helping exciting and important news businesses to get onto a path to success.

Most often, this is in countries that make the news business especially difficult. Whether it’s an emerging market, a fledgling democracy, dictatorship or war zone, this work is in our DNA.

Privacy Preference Center


The __cfduid cookie is used by Cloudflare to identify individual clients behind a shared IP address and apply security settings on a per-client basis. For example, if the visitor is in a coffee shop where there are infected machines, but the specific visitor's machine is trusted (e.g. because they've completed a challenge within the Cloudflare Challenge Passage period), the cookie allows Cloudflare to identify that client and not challenge them again. It does not correspond to any user ID in the website, and does not store any personally identifiable information. It has a default expiration of 1 year.


Tracking - Google

_gat is a Google Analytics cookie, used to throttle (i.e. limit) the request rate to Google Analytics. It has a default expiration of 1 minute.

_ga is a Google Analytics cookie used to distinguish users and has a default expiration of 2 years.

_gid is a Google Analytics cookie is used to distinguish users and has a default expiration of 24 hours.

NID is used as a preferences cookie for most Google users. A browser sends this cookie with requests to Google’s sites. The NID cookie contains a unique ID Google uses to remember your preferences and other information, such as your preferred language (e.g. English), how many search results you wish to have shown per page (e.g. 10 or 20), and whether or not you wish to have Google’s SafeSearch filter turned on. Google also uses NID help customise ads on Google properties, like Google Search. For example, it uses such cookies to remember your most recent searches, your previous interactions with an advertiser’s ads or search results, and your visits to an advertiser’s website. This helps Google to show you customised ads, and it has a default expiration of 6 months.



wordpress_test_cookie is set when you navigate to the website's login page. The cookie is used to check whether your web browser is set to allow, or reject cookies. It expires at the end of your session.

wp-settings-[UID] is set for each individual logged-in user ID from the users database table. This is used to customize your view of admin interface and also the main website's interface, if the website is altered for authenticated users. The default expiration of this cookie is 1 year.

wp-settings-time-[UID] is set for each individual logged-in user ID from the users database table. This is used to customize your view of admin interface and also the main website's interface, if the website is altered for authenticated users. The default expiration of this cookie is 1 year.

wordpress_sec_[UID] WordPress uses this cookied to keep you logged into the website. It is a session cookie, deleted when you close your browser.

wordpress_logged_in_[UID] is sued to indicate when you’re logged in, and who you are, for most interface use. It is a session cookie, deleted when you close your browser.


Privacy Management

These cookies are used to store information about the which cookies you have consented to on this website. They have a default expiration of 1 year.

We use a GDPR plug-in to keep track of user consents by saving them to the database. We can only do that for logged-in users. For visitors, however, we track their consent by creating a cookie and storing their preferences there. The same logic applies for these cookies.


Tracking - CRM System

_hssrc is set whenever HubSpot changes the session cookie. We set it to 1 and use it to determine if the user has restarted their browser. If this cookie does not exist when we manage cookies, we assume it is a new session.

__hstc is the main HubSpot cookie for tracking visitors. It contains the domain, utk (see below), initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).

_hssc keeps track of sessions. This is used to determine if we should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp. It has a default expiration of 30 minutes.

hubspotutk is used to keep track of a visitor's identity. This cookie is passed to HubSpot on form submission and used when de-duplicating contacts. It has a default expiration of 10 years.



These are session cookies used by a revenue calculator on the Newsgain website. Without these cookies, the online calculator may not work.