Revenue Growth for News Publishers

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We improve the business performance of news media

Managing a broadcasting, newspaper or digital news business? Reach more people online, increase ad revenues and more with Newsgain:

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Analyse

Let us evaluate the current performance of your news website.

Compare

Learn how your performance compares to others, and where to improve.

Optimise

We’ll improve or rebuild your website’s layouts, speed and ad placements.

Grow

Reach new audiences with an improved website and fine-tuned content.

Increase Ad Revenues

We’ll increase revenues from unsold ad inventory and help you make more sales.

Diversify

Discover how to use your existing news platforms to launch new business.

Driven by seeing you succeed

Newsgain works on a revenue-share basis with most of its partners, meaning no up-front costs. Our revenue share is based on the amount of assistance you need.

We’ll grow your total revenues together by making gains in these areas, and more:

  • USER ENGAGEMENT
  • AUDIENCE GROWTH
  • REVENUE OPTIMISATION
  • TOTAL REVENUE GROWTH

We Build Great News Websites

Newsgain can build a completely new website in WordPress for you, at no up-front cost, if:

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You have a sizable audience

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Your website is broken or hard to optimise

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A new website will unlock your potential

We also offer ongoing maintenance and optimisation of WordPress news websites.

Read our case study about how Newsgain built a new website for a prominent Somali radio group.

As a Network Partner Manager of DoubleClick Ad Exchange (‘AdX’) from Google, qualifying Newsgain partners can access this premium ad platform.

Compared to Google AdSense, AdX offers greater options for optimising revenue yield, reaching premium advertisers and blocking unsuitable ads.

We use AdX as a primary source of ads for our partners because it delivers the best revenues in most markets.

Newsgain Header Bidding

If your news website serves 10+ million ads per month, Newsgain can give you an extra revenue boost with Header Bidding.

Our solution is built on the Prebid.js framework.

Header Bidding creates a level playing field for presenting the most relevant and best paying ads to your visitors almost instantly.

Take advantage of our advanced ad technology and industry relationships, and we’ll implement and manage it.

With Newsgain Header Bidding, a number of ad platforms compete for each and every ad impression on your website.

This increased bid density pushes up your revenues. Nice!

Google’s free ad server, DFP Small Business, is the one we use for most online ad deployments.

We will suggest the best ad placements for your news website, then provide all the code and configuration required.

Used with AdX and Newsgain Header Bidding, this is a powerful combination for making more ad revenue!

Media Development

We’re also brought in to strengthen media businesses in situations where a revenue-share approach would not work due to audience levels, social mission, market conditions or political environment.

Since 2004, members of our team have consulted for media development organisations globally, helping exciting and important news businesses to get onto a path to success.

Most often, this is in countries that make the news business especially difficult. Whether it’s an emerging market, a fledgling democracy, dictatorship or war zone, this work is in our DNA.

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